Is Your Website Mobile Friendly?



Speaking at a conference one of Google's directors in search innovation laid out pretty clearly where Google is now and where it's heading. Google's Behshad Behzadi pointed out that most searches now take place on mobile devices.

Google is undertaking even more enhancements to mobile search with Google's cloud auto tagging photos making image searches more effective. Google search will now look into the apps on your phone for better answers and open the apps with the most relevant information.

Where is all this headed?


Google Wants To Be The Ultimate Personal Assistant


The voice recognition for Google search is now as accurate as the best speech recognition programs in the world.  Google search is also working hard to understand what a search really means.

Google can also give back search results based on location. So you could ask "what is that stream called?" and Google will give you an answer based on where you are.

Google is also mining information it collects from your Gmail and Google calendar accounts to give back much more specific search results.


How Can You Benefit From This...
I've been saying for quite some time that your blogs and websites need to be mobile friendly.

You can also boost traffic you get from search engines by creating content that's written to be more in depth on topics rather than trying to target a pile of search terms.

Google is now picking up more and more on context.

Using more conversational language in your content can also help you to get more traffic from Google Voice search which is beginning to explode in popularity.

More of the recent Google update MICE, please check here




challenges of hiring digital talent staffs...how do you think?
Posted by Imperial Page on Sunday, April 3, 2016

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