Social Audience Engagement
I recently read a post on Digital Marketing Depot about Using psycho-graphics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next. Actually it's just repeated something that Social Exmaminer posted on the page. Social media engagement is largely determined by how well your social posts trigger action from your target audience. Focus on a Desire In Nobel Prize-winning psychologist Daniel Kahneman’s book, Thinking, Fast and Slow, he shared this idea: “A general ‘law of least effort’ applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.” To apply this principle to your social content, you should keep it simple. I totally agree with this, who got time to read a long post. A