Social Audience Engagement

I recently read a post on Digital Marketing Depot about Using psycho-graphics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next.


Actually it's just repeated something that Social Exmaminer posted on the page.

Social media engagement is largely determined by how well your social posts trigger action from your target audience.

Focus on a Desire

In Nobel Prize-winning psychologist Daniel Kahneman’s book, Thinking, Fast and Slow, he shared this idea:

“A general ‘law of least effort’ applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.”

To apply this principle to your social content, you should keep it simple.

I totally agree with this, who got time to read a long post.

Appeal to Knowledge Seekers

There is nothing people love more than an explanation. TRUE

You tell people what they want to know and so you got their awareness.
Tap Into the Fear of Missing Out

It’s human nature to be apprehensive about being left out. We want to be in the know and be where the action is happening. We want to be included. If we say no to an opportunity, we fear we’ll miss out on something that could be of great benefit to us.

What do you think?

Have you tried using some of these psychological principles in your social posts?

Are you seeing an uptick in engagement and conversions? 

What psychological tactics are creating the most engagement for your brand’s content? 

Please share your thoughts and experiences in the comments below.

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Posted by Imperial Program Singapore on Sunday, April 3, 2016