Online Presence Singapore

If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The redesign has completely dumped every “local” element, leaving marketers and business owners scratching their heads. Savvy marketers and business owners know how valuable customer reviews are. It’s tempting, then, that for a few bucks on Elance, Craigslist, you can recruit an invisible army of ‘customers’ to populate your profiles on Yelp and Google+ with 4- and 5-star reviews. It’s quick, it’s easy, and it makes your business look good, right? What could possibly go wrong? To be blunt, everything. Sure, you may experience some temporary benefit in the form of a burst of new business and the confidence that comes with your new five-star status. But over time, a wall of fake reviews will not only destroy your reputation, but possibly the business itself. Here are five reasons why you should never buy or solicit fake reviews.  1....

I recently read a post on Digital Marketing Depot about Using psycho-graphics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next. Actually it's just repeated something that Social Exmaminer posted on the page. Social media engagement is largely determined by how well your social posts trigger action from your target audience. Focus on a Desire In Nobel Prize-winning psychologist Daniel Kahneman’s book, Thinking, Fast and Slow, he shared this idea: “A general ‘law of least effort’ applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.” To apply this principle to your social content, you should keep it simple. I totally agree with this, who got time to read a long post. A...

How to create website is question asked by many business owner who wanted to get their online presence done to reach out more clients, sell more products and services to a large base prospect via the Internet. There are a lot of choices when considering what technology to use when you build website, how to build website and how long does it take to build website. Should you hire an agency to hand-code a bespoke site, or should you try and do it yourself with one of the many free website builders on the market? Online website builders have a number of differences and similarities. The trade off is that you have to accept certain limitations that free website builders put in place. Sure, you can still build a functional site without buying premium features on the offer, but if you want to project a professional image, then a small investment each month is money well spent. There is another way to get your online presence up and going is to learn how to create website, there is softwar...

Google's local search results are likely being influenced by the number of clicks a site receives for a search term. This week a Google employee posted an answer to how the rankings algorithm worked and said one of the factors was search history: "In the past how many times has the listing been clicked on by users searching with the keyword." This post was later deleted and changed to "the number of times it has been useful historically on the basis of relevance, prominence and distance." Google's Not Talking... Google has been asked if clicks really do make a difference to search results and they're not talking. For now these are the factors Google says DO make a difference to local search results: How relevant the business category is to the search made. How established the business is online. How close the business is from where the search is being made. The number of times it has been useful historically on the basis of relevance...

Speaking at a conference one of Google's directors in search innovation laid out pretty clearly where Google is now and where it's heading.  Google's Behshad Behzadi pointed out that most searches now take place on mobile devices. Google is undertaking even more enhancements to mobile search with Google's cloud auto tagging photos making image searches more effective. Google search will now look into the apps on your phone for better answers and open the apps with the most relevant information. Where is all this headed? Google Wants To Be The Ultimate Personal Assistant The voice recognition for Google search is now as accurate as the best speech recognition programs in the world.  Google search is also working hard to understand what a search really means. Google can also give back search results based on location. So you could ask "what is that stream called?" and Google will give you an answer based on where you are. Google is also mining informa...